The most recognizable name in automotive detailing, Simoniz offers professional car care products for bona fide auto enthusiasts. Do-it-yourself never looked so good!
Website: A brand that has been growing and evolving for over a century, Simoniz wanted to rejuvenate their online real estate. A fresh color palette was combined with retro elements – classic cars, pin-up girls and vintage signs – in a nod to the company's roots as well as to the beloved place cars hold in American life.eCommerce: With Web Solutions’ eCommerce platform, managing a diverse offering of products is easy. Featured products are displayed on Simoniz’s homepage, and users also have the option to shop by car care “zones.” Product pages include information, photos, documents, and demo videos.Email Marketing: Web Solutions designed branded email templates to allow Simoniz to communicate with their professional and consumer audiences.Direct Mail with Landing Page: Custom-designed direct mail pieces sent customers the good news – a free gift! A corresponding online form allowed Simoniz to track the ROI of this campaign.Direct Mail with Membership Card and Landing Page: To show their customers the utmost appreciation, Simoniz created the Advantage Club, which users can sign up for online. Web Solutions designed a print piece for new members that incorporated a pop-out membership card and keychain tag.
