Evans Cooling Systems manufactures a revolutionary waterless engine coolant, the only product of its kind commercially available.
Website: Web Solutions built this dynamic, engaging and fully responsive website with the goal of educating Evans’ customers about their unique coolant, while making it easier for them to locate and purchase Evans products. www.evanscoolant.comStyle boards: Before beginning the web design process, Web Solutions provided a series of style boards to allow the client to see design direction options and envision the final brand.Wireframes: Major pages, including the homepage and product detail pages, were wireframed to map the customer’s journey through the site.Ecommerce: Each coolant product in Evans’ is showcased on its own page, where users can find comprehensive product information, engine types, usage specs, installation instructions, online purchase options, and a store locator.
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Vehicle Types Pages: Web Solutions built a series of pages catering to each of Evans’ key customers – classic car owners, hot rod & muscle car enthusiasts, Jeep & off-roading aficionados, powersports & motorcycle racers, and heavy-duty equipment operators. Each page features the relevant coolant and provides technical specs, videos, step-by-step conversion instructions, and a store locator.Email: Web Solutions also crafted a responsive, easy-to-update email template to tie in with the website’s branding.Internet Marketing: Through a combination of SEO work, email marketing, and Google AdWords campaigns, Web Solutions greatly increased organic and paid traffic to the website. More engaging content and an intuitive navigation system also contributed to a significantly lower bounce rate. The site now boasts a 20% conversion rate.
