We have more than 25 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
Are your lead-generation strategies bringing in enough business? According to a 2017 report by HubSpot, 63% of businesses say generating traffic and leads is their biggest marketing challenge. Sound like your business? Try these strategies to get more leads this year.
When’s the last time you made a purchase based solely on a written description of an item, without seeing at least a picture of it? If you want a particular haircut, are you more likely to try to describe it in detail to your hairdresser, or simply bring a photo to your appointment?
If your small business has a verified Google My Business listing (and it should), you now have a new tool to reach potential local customers with fresh, relevant content about your business. Google Posts, once only available to a small group of organizations, are now available to all small businesses using Google My Business.
Running out of ideas for interesting social media posts? There’s no question social media is an important marketing tool for businesses, but it’s not always easy to come up with something fresh and different to keep your social media audience interested. Give your social media posts a makeover for 2018 with these 7 content categories that are proven to increase shares and conversions.
The goal of marketing is to drive business, but how do you know how much to spend on marketing to reach your business goals? As with most things, the answer is: it depends. Creating a marketing budget that works for your business depends on several factors, from the overall state of the economy to the specifics of your audience and industry. Here’s what you need to consider.
Search engine optimization (SEO) used to be fairly straightforward. Figure out what keywords people are using when searching for something related to your site, then make sure you use those keywords in your website content.
But the way people use the internet is changing, and SEO is changing and expanding to accommodate the different ways people are searching for information online. To make sure those searchers find you, make sure your site is optimized for these three search types.
If you answered “no” to even one of these questions, a professional marketing agency can help.
Lead generation is critical to growing a business. In fact, in a recent survey by the Content Marketing Institute, 80% of businesses named lead generation as a top goal.
Short for application, an app is a program designed for use on a mobile device. Many of us use apps every day, and the growing popularity of all different types of apps can make businesses who don't have one feel like they should be jumping on the app bandwagon. But not every business needs an app, and there's a lot you’ll need to think about and understand before you decide whether building an app is the right decision for your business. If you do decide to create an app, the next step will be to choose which type of app offers the best combination of functionality and cost. Here's what you need to know to choose the best app for your business.
As a business owner, your intellectual property is your lifeblood, so you want to make sure you protect it. But how? Here’s what you need to know to protect your brand.