Content serves many purposes in marketing—it can convey your brand’s story and purpose, extol the benefits of your products or services, and give customers more information about your company. But if a potential customer isn’t familiar with your brand, why should they believe what your content has to say? That’s where thought leadership comes in.
Your online presence is more important than ever, so if your website is looking out of date it might be time for a website redesign. If you don’t already have a web design agency you’re happy with, how do you choose the right firm to help update your site?
Press releases have an old-fashioned reputation. Back when most people got their news from newspapers and television, press releases were the main method used by companies to publicize newsworthy events and accomplishments.
Video has become one of the most effective and widely used marketing tools—according to the State of Video Marketing 2021, 86% of businesses use video for marketing, an increase of 41% since 2016.
If you have a company, you have a brand. But a brand is more than a name or a logo—it is a detailed identity that guides everything you do as a company, from the tone of your emails to the colors on your website to how you handle customer complaints. Whether your brand is strong or weak depends on how well you have defined it, and how faithfully you adhere to it.
Digital marketing has evolved significantly since its birth more than 25 years ago, and the last few years have brought even more dramatic changes.
Every day, people watch almost 5 billion videos on YouTube. If you're a small business trying to get more views and engagement on your YouTube videos, that’s a lot of competition. The good news is, more than 122 million people watch videos on YouTube daily, and their appetite for videos is only growing.
There are almost 2 billion websites on the internet, and every day Google receives more than 5.6 billion searches from people looking to find just the right content from among all those sites.
Do you know what your customers want? Online habits and preferences have changed over the past couple years, and customer surveys are one of the best ways to understand your audience so you can better meet their needs and convert them into loyal customers.
Do you know how your customers are using your website? Website analytics can give you some information, but the best way to develop a holistic understanding of what customers experience when using your website is to create a customer journey map.