How to Choose the Right Social Media Platform to Reach Your Target Audience
Having an active social media presence should be a priority for your business, but how do you decide which social media platform to focus on?
Marketing Strategy
How to Conduct a Social Media Audit
Is your social media marketing strategy working? The fastest way to find out is with a social media audit. A social media audit will give you a comprehensive overview of all your social media marketing efforts, enable you to keep track of key information and performance, and help you identify opportunities for improvement.
10 Ways to Improve Your Website Performance
With more people online than ever before, your website is the best way to get new traffic, nurture relationships with your existing customers, and promote your brand. But what if your website isn’t performing up to expectations? Check this list of possible problems and how to fix them so that you can get your website back on track.
How to Optimize for Google Featured Snippets
When someone Googles a question related to your brand, you want them to find your website. One of the best ways to accomplish that goal is to get content from your website into a Google featured snippet. Capturing a Google featured snippet boosts your visibility, generates traffic to your website, and bolsters your brand reputation.
Our Top 10 Digital Marketing Blog Posts of 2021
At Web Solutions, we consider it an important part of our job to share what we know about digital marketing, web design, and marketing strategy with our clients and the digital marketing community. Tactics, technology, and best-practices in the marketing industry evolve at a pretty rapid pace, so we're constantly learning and passing our knowledge on to you!
9 Guidelines for Great Customer Service
The quality of customer service you provide can make or break your business. Great customer service keeps current customers happy, elevates your brand, and attracts new business. Missing the mark with your customer service can lead to unsatisfied customers, lost business, and a bad reputation that travels quickly by word of mouth and online reviews.
4 Google Analytics Reports Every Business Should Know
A website can be your company’s best sales tool for lead generation, but knowing if and how your site is working is the key to success. The detailed reports available in Google Analytics provide important insight that will help you improve your website’s effectiveness and reach your business goals. Here are the top four reports every business should be monitoring.
18 Dos and Don’ts for a Successful Facebook Business Page
Facebook is the biggest social network on the planet, with more than 1.9 billion people using it every day. And that’s a good thing, because Facebook can be an inexpensive, effective way to connect with your target audience and promote your brand.
7 Tips for Creating Awesome Online Videos That Drive Business
Video is one of the best ways to engage your audience and bring your company, mission, products and services to life in an attention-grabbing way.
12 Great Ways to Find New Content Ideas for Your Company Blog
If your company's website includes a blog, it’s important to add fresh, high-quality content on a regular basis.