46 Free Digital Marketing Tools for Small Businesses
There are many free digital marketing tools that can help you evaluate and improve everything from your website speed to your email subject lines.
In the Know – the Exposure Blog
We have more than 25 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
Why Measuring Your Marketing Is More Important Than Ever
There was a time when marketing was more art than science. With no real way to tell whether a snazzy brochure, a cute jingle or a striking logo actually generated business, marketers used to rely on their gut about what was working, with very little data to back those feelings up.
10 Ways to Turn Your Website into a Powerful Recruiting Tool
The post-pandemic U.S. job market is red hot—are you maximizing the recruiting potential of your site?
Adding Staff in 2023? 8 Marketing Tips to Help You Find and Hire the Right Candidates
Hiring the right people is one of the most important ways to ensure the success of your small business.
How to Do a Content Audit… and Why You Should
Is all the content on your website accurate and up-to-date? If you're not sure, or it's been more than a year since you took a good look at all the content on your website, it's time to do a thorough content audit.
How to Increase Website Conversions to Get More Sales
One of the main goals of any website is to drive visitors to perform a desired action, such as make a purchase, schedule an appointment, or download a whitepaper. These conversions are what generate leads, turn visitors into customers, and keep existing customers coming back. Follow these 11 tips to improve your website conversion rates.
11 Tips for Great Email Newsletters
An email newsletter can be an excellent way to communicate with your customers, drive traffic to your site, and increase conversions.
How Much Does a New Website Cost in 2023?
When a company wants a new website, the first question they often ask is, "how much will it cost?"
How to Tell When It's Time to Find a New Marketing Agency
Having the right marketing agency is crucial to the success of your business. A marketing agency can help you outline a marketing strategy designed to reach your business goals, identify the right marketing tactics to achieve the results you want, and put those plans into action.
Facebook Profile vs Facebook Page: 10 Things You Need to Know
When you have both a Facebook profile for yourself and a Facebook page for your business, it’s easy to get confused—and to confuse your customers in the process. Use these 10 tips to keep your Facebook identities straight.