Your new website is live … now what? Launching a new website is a huge achievement that can do wonders for your business—it can establish an engaging brand identity, improve credibility, create a positive perception of your business, and slingshot you ahead of your competition. But while a new website is a significant milestone, it’s not the end of your marketing journey.
For an ecommerce website, the product page is crucial. It’s the very bottom of the sales funnel, where potential customers decide whether to buy or pass. Making sure your ecommerce product pages are doing everything right is the best way to minimize abandoned transactions and ensure you get the most sales possible. Follow these tips for high-converting product pages.
By now you probably know what content marketing is. If not, here’s the short version: content marketing is a marketing strategy focused on creating and distributing valuable content to potential and existing customers.
Having a great team or staff page on your website showcases your company and strengthens your brand image in several ways.
Podcasting is one of the fastest-growing content types, and it’s showing no signs of slowing down. According to a new survey by Edison Research, more than half of U.S. adults have listened to a podcast. Not only is it relatively easy and low-cost to launch a podcast, it opens up an entirely new way to reach your audience, personalize your brand, and grow your business. Here’s why you should consider starting a podcast:
LinkedIn started as a career networking tool but has evolved into the most-used, most effective social media platform for B2B marketers.
At Web Solutions, we consider it an important part of our job to share what we know about digital marketing, web design, and marketing strategy with our clients and the digital marketing community. Tactics, technology, and best-practices in the marketing industry evolve at a pretty rapid pace, so we're constantly learning and passing our knowledge on to you!
Two of the biggest and fastest-growing online trends are social media and video. Worldwide, the average user spends 135 minutes per day on social media, and a lot of that time is spent watching videos. According to a forecast by Cisco, by 2021 video will account for 82% of global internet traffic.
A company blog is one of the most compelling and cost-effective ways to reach your audience. Here are 13 reasons to start a company blog or make the blog you currently have a priority.
Search engine optimization can be complicated, but one of the most effective SEO tools is also the easiest: content. Having great content on your website not only improves your search rank, it generates leads, builds your brand, and enables you to create long-term connections with your customers.